One brief, three jobs

VeoCue collects the same evidence for everyone: a change on a competitor’s site, its source, the date it was detected and how sure the product is. What differs is where you open it and what you do next.

The person who owns the competitive narrative

Product marketing

Notice the change the week it happens, work out what it means for positioning, and keep the battlecard true without rewriting it by hand.

Notice the change
Decide what it means
Keep the battlecard true

See how it works

The person sellers ask when a deal goes competitive

Sales enablement

Give a rep an answer they can use on a live call, with the source and the date attached, and one version of the truth for everyone.

Answer it live
Hold one version of the truth
See what is being used

See how it works

Founders, strategy and the leadership team

Strategy and execs

Watch the market without reading every article about it, and check a claim before repeating it to a board.

See the shape of the market
Check before you repeat it
Track a moving target

See how it works

What all three share

The same evidence underneath

Whichever page you open, an assertion in VeoCue carries the things that let you judge it.

A source URL

Every signal links to the page it was read from, so you can open it yourself.

A detection date

When VeoCue noticed, not when someone got round to writing it up.

A confidence level

High, medium or low, as a field on the record rather than a tone of voice.

An honest gap

When the evidence is thin, VeoCue says there is not enough data and stops.

Start with the team that is asking.

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