Strategy and execs
Watch the market without reading every article about it. One brief a week, each line traceable to the page it came from.
Who it is for
People who will not log in, and should not have to
Founders, strategy and corporate development, and the leadership team. The pattern is consistent: they need the market in their head, and they will not adopt another tool to get it.
So the primary interface is email. VeoCue sends a weekly digest, and on Advanced and Enterprise the number of recipients is unlimited and they do not count as users. An exec who reads the brief and never signs in is using the product correctly.
The three jobs
What the work actually is
Three things a leadership team needs from competitive intelligence, none of which is a dashboard.
01
See the shape of the market
Who is raising, hiring, entering a region or changing their model. The pattern matters more than any single item.
02
Check before you repeat it
A claim that goes into a board pack should be one you can stand behind when somebody asks where it came from.
03
Track a moving target
A competitor's position eighteen months ago is not their position now. You need the timeline, not a snapshot.
How VeoCue does it
A brief you can check, delivered to your inbox
Short enough to read on a Monday, and sourced well enough to quote in a board meeting.
The weekly digest, by email
The week's signals in one message, grouped by competitor. No login, no seat, no new habit to form.
Every line links to its source
Each item carries the page it was read from and the date it was detected, so a claim can be checked before it is repeated.
A confidence level, as a field
High, medium or low on every signal, so a firm fact and a soft inference do not look the same in a board pack.
Company profiles with a timeline
Every signal for a competitor in date order, which is how you see a strategy change rather than a single announcement. On the Advanced plan.
Not enough data is an answer
When the evidence does not support a conclusion, VeoCue says so. It is the only sensible behaviour for a product read at this level.
