Product marketing
Own the competitive narrative and keep it current, without spending Monday morning clicking through rival websites.
Who it is for
Usually one person, sometimes two
The product marketer who owns competitive: the one who writes the positioning, keeps the battlecards, and gets asked in the middle of a launch what a rival just shipped.
It is rarely a team. That is the constraint VeoCue is built around. If competitive is a quarter of one person’s job, the tool has to do the reading, and it has to hand over something short enough to act on.
The three jobs
What the work actually is
Not dashboards. Three specific things that have to happen for the narrative to stay true.
01
Notice the change
A competitor edits a pricing page, quietly drops a feature, or opens nine roles in a new city. You need to know that week, not next quarter.
02
Decide what it means
Most changes mean nothing. A few change how you position. Telling them apart needs the detail, not a headline.
03
Keep the battlecard true
A battlecard nobody trusts is worse than no battlecard. Keeping one honest by hand is a job that never ends.
How VeoCue does it
The sentence that changed, with its receipt
VeoCue reads pricing pages, changelogs, careers pages and public news, then shows what changed at text level rather than telling you something changed.
Signals, filtered to your remit
Filter to pricing and product and the noise goes. Each signal carries a source URL, the date it was detected and a confidence level.
Diffs you can paste
The old sentence and the new one, side by side. That is the raw material for a positioning update, and it is quotable as it stands.
Ask AI, with citations
Ask what a competitor has changed about packaging this quarter and get numbered citations back. When the evidence is thin, it says there is not enough data rather than guessing.
Battlecards that update themselves
New signals flow into the card, so the version sellers open is the current one.
Team plan · $40 per seat / month · up to 10 tracked competitors
Team plan · $45 per seat / month · up to 10 tracked competitors